Caryn Starr-Gates is a freelance copywriter and owner of StarrGates Business Communications (www.starrgates.com), which she launched in 2009.
In a career that spans three decades, Caryn writes promotional copy in all media: print, broadcast (TV, radio) and digital. She creates copy for marketing materials, newsletter columns, articles, press releases, print and online ads, and website and social media content for her private clients and for those of the advertising, internet marketing, and public relations agencies with whom she works.
Her experience includes writing retail fashion copy for regional and national department stores; promoting the launch of CNN; ads and TV and radio spots for ABC Television programs; ad campaigns and new product concepts for a diverse array of packaged goods products including children’s cereals, alcoholic beverages, soft drinks, and dog food. Other accounts include banks, schools, airlines, and theme parks. In recent years Caryn has written extensively for lifestyle, education, life safety, food service, financial, retail, and professional services clients.
Caryn has enjoyed several interim careers between her start in advertising and today, including sous chef and restaurant manager, professional organizer, and gift basket designer and retailer; she has always applied her writing skills to each in unexpected ways.
She is an active member of the Bergen chapter of the New Jersey Association of Women Business Owners (2010 Business Woman of the Year), the Business Marketing Association-NJ, the Association of Women in Communications-NJ chapter, and NJ Creatives. She volunteers for several non-profit organizations and was awarded 2011 Volunteer of the Year by Jewish Family Service of North Jersey for her service in the agency’s meals on wheels program.